Our AI Principles

We prioritize ethical and responsible AI practices. Our team is committed to ensuring fairness, transparency, and accountability in AI systems, while adhering to regulatory compliance and mitigating potential risks. We have a set of principles that guide our decisions around AI:

• We take the time to understand the problem (or opportunity), and determine the appropriate solution based on value, viability, usability and feasibility, and use AI only where appropriate.
• We are accountable to people and purposefully include a human-in-the-loop approach during development, and ensure appropriate human-in-the loop checks for decisions our solutions facilitate.
• We are empathetic and considerate to others and the social implications of implementing AI systems.
• We design with others' physical and emotional safety and privacy in mind.
• We proactively reduce biases, whether cultural, social, or others, in our solutions.
• We aim for transparency and openness in the functioning and decision-making processes of AI algorithms, and we are prepared to articulate the logic and rationale behind AI-driven outcomes.