October 3, 2023 11:45AM

Length: 16mins

Proto Personas: Getting Closer to Your Users

Speaker: Barry Closser

One of the most critical aspects of building great products that will be used and enjoyed is knowing who your users are. In our October Lean BYTES on Tuesday, Oct. 3,  Lean TECHniques’ UX Consultant Barry Closser will dive into proto personas and how they can be used to inform your user research and guide better product decisions.

This webinar will cover: 

  • An overview of what proto personas are — and aren’t
  • How to leverage this UX tool to inform your user research
  • The benefits and shortcomings of using proto personas

What the heck is Lean BYTES?

Lean BYTES is a short, 16-minute (get it? two bytes equal 16 bits... #nerdjokes), presentation designed to provide you with the tools you need to take your teams to the next level in an easily consumable, shareable format.

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